![]() ads shown to users who searched Google for, say, “ ” or “Jabong”. ![]() The three had been engaged in a bruising bidding war for ads related to their own “brand searches” Nearly one-third of the Rs 1.5-2 crore each of them was spending every month on Google search ads was spent on ambushing each other’s potential customers, often with little bang for the buck. Sometime early this year, three of India’s biggest players in the space-Jabong, Myntra and Yebhi-came to a stark realisation. And among them, an increasing number think of Google as an adversary in the garb of a friend, someone who inserts himself between their customers and themselves, and charges what they see as an unreasonable tax on the oxygen essential to ecommerce. Whether it’s a web search, watching a video, using a browser, the operating system for smartphones or plain and simple email, Google is everywhere-and free.īut someone is obviously paying for it all. To the average indian internet user, Google is oxygen-omnipresent, free and essential to her existence.
0 Comments
Leave a Reply. |